About Us

Who we are
Snell is a world leader in broadcast technology, providing the media and broadcast industry with a comprehensive range of software and hardware solutions for the creation, management and distribution of content to today’s multi-screen world of tablets, televisions, mobiles and PCs.

With over 30 years experience at the forefront of broadcast engineering, and over 100 awards for technical innovation, Snell is recognized as a leader within the market, supporting the industry and our customers through significant technical transformations, such as analog to digital, SD to HD to 1080p and support for 3D production.


What we do
The media and broadcast industry is a dynamic space entering an exciting phase of evolution, where significant technical and commercial transformations are taking place concurrently.  Copper to fiber, migration to 1080p and 4K, tape to file based workflows and virtualized operations, content delivery to multiple platforms and the generation of commercial advantage through efficiency.

We maintain close relationships with our customers enabling us to continue to develop industry leading technologies and solutions that deliver today and are ready for the challenges of tomorrow.  We have the hindsight of the past, a comprehensive understanding of the present and a vision of the future.


We classify our offerings within two distinct areas of the market - areas we refer to as Live Television and TV Everywhere:

TV Everywhere is about media management and playout automation. Improving workflow efficiencies and delivering media for consumption across multiple devices and platforms. As media management, broadcasting and consumption becomes more IT centric, so does the technology required to achieve it. Files instead of tapes, the internet instead of a transmitter, a tablet or mobile phone instead of a TV.

Live Televison is about handling real-time media – production and delivery of live events and the infrastructure required to achieve it. From signal acquisition and conditioning through to delivery and monitoring, including the repurposing of content for different international markets.


Where we are going
Our journey and philosophy centers around the future needs of our customers, identifying those needs, and developing solutions before they become an issue. A key focus for Snell is the efficiencies that can be afforded by technology - how we can provide comprehensive solutions to our customers, enabling them to do more, with less - while making those solutions flexible and adaptable for the future.